On top of rewarding their followers with exclusive information, Kilroy’s rewards their supporters with retweets. I scrolled through their feed and found multiple retweets, whether they were tweets about people’s good experiences at the bar or their repping Kilroy’s gear on vacation. If followers see other users being retweeted it could potentially up the chance of them tweeting support themselves in hope of also being rewarded. Everyone loves a retweet and it’s even better coming from a bigger company with more followers. It’s more exposure. It’s like rewarding them with social capital.
I was surprised to find that this was not something JetBlue was doing. They retweeted partner companies and a few employees, but I found no retweets of supportive customers. I found a tweet to them saying “thanks for getting me home in time for story time” and one thanking JetBlue’s pilots for meeting with him when they learned he was terrified of flying. I see these as great potential retweets. JetBlue did, however, reply to and have a continuous conversation with the guy who was afraid of flying. Maybe they are more interested in creating a personal connection with their customers. However, I see no reason not to both reply and retweet.
In Ryan Pinkham’s article “25 Things That Make You Look Dumb on Twitter” he says not retweeting supporters is a big mistake. “If people are promoting you on Twitter, show them some love,” Pinkham writes. “A retweet can go a long way on Twitter and so can mentioning someone when you share their article or post.”